Demo Active situations Case 01
CASE 01 · SUP-A001 Decision today

📩 AsiaTech Mouldings sent a price-increase letter — asking +7.0%

Vietnam · PP injection — automotive interior · €30.6M / yr · 14% of supplier's revenue · dual-sourced

AsiaTech Mouldings (your largest single-source for grade-3 PP interior trims) emailed the letter below on April 15, 2025, citing rising Vietnam labour costs and demanding an effective date 30 days hence. They have asked for a meeting "to discuss next steps." You've been preparing your response.

⚡ AkunAI 30-second read
Strategy verdict: STRENGTH. Defensible per public indices = +4.7%. Buyer's room is 2.3 percentage points. Anchor at 0% citing the unfulfilled CBD-disclosure clause (Art 7.6). Target +4.7% with quarterly index-linked review. Walk-away ceiling +5.5%, max 3 rounds. Their likely first counter: appeal to "long-standing partnership" — counter with concrete commitment to volumes if they share the CBD.

📨 The letter, verbatim

From: Le Tran, Procurement Director — AsiaTech Mouldings To: Akuna Buyer Team Date: April 15, 2025 Subject: Price adjustment notice — PP injection moulded parts Dear Akuna partner team, I hope this message finds you well. We have valued our four-year partnership and the volumes you have entrusted to our Vietnam plant. I write today with reluctance to communicate an adjustment that has become unavoidable. Effective May 15, 2025, we will need to apply a price increase of seven percent (+7.0%) on all PP injection-moulded parts shipped to Akuna under our master supply agreement. This increase is driven primarily by sustained labour cost pressure at our Vietnam facility — minimum-wage adjustments and skilled-labour competition have pushed operator costs up by approximately 12% over the past 14 months. Energy and packaging have also risen, but to a smaller degree. We remain committed to the partnership and are open to discussing this in person. We propose a meeting in the coming two weeks to walk through the rationale and answer any questions. Best regards, Le Tran Procurement Director, AsiaTech Mouldings +84 24 XXXX XXXX

📊 What AkunAI knows

Their ask+7.0% actual
Defensible (public indices)+4.72% index
Buyer's room2.3 pp computed
Akuna spend / yr€30.6M actual
Share of supplier's revenue14% actual
Sourcing setupDual-sourced
Alt-supplier panel7 pre-qualified
Cheapest altEurotec (Austria)
Switching cost (one-off)~€400k prior
Switching payback15.6 months
Contract5-yr MSA · ends 2027-09
Art 7.6 CBD shared?No — breach
Asymmetry of dependenceFavours buyer

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